Privacy Policy

Effective Date: August 23, 2025

This Privacy Policy describes how Afrimalt UK Ltd ("we," "us," or "our") collects, uses, and protects your personal information when you visit and make a purchase from our website, located at www.afrimalt.co.uk, which is hosted on Squarespace.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect various types of information from and about you to provide our services and fulfil your orders.

a. Personal Information You Provide: When you make a purchase or create an account, we collect the following personal information:

  • Contact Information: Your full name, email address, and phone number.

  • Shipping & Billing Information: Your billing and shipping addresses.

  • Account Information: If you create an account, we store your username and password.

b. Information Collected Automatically: Our website, powered by Squarespace, automatically collects certain data about your device and browsing activity. This information is non-personal and is used for analytics and to improve your experience.

  • Usage Data: Information about how you interact with our website, such as the pages you view, the links you click, and the time and date of your visit.

  • Technical Data: Your IP address, browser type, operating system, and device type.

  • Cookies: We use cookies to remember your shopping cart items, track your preferences, and for site analytics. You can manage your cookie preferences through your browser settings.

c. Payment Information: When you make a purchase, your payment information (e.g., credit card number, expiration date, security code) is processed directly by our third-party payment providers, Stripe and PayPal. We do not store or have direct access to your sensitive payment details. These secure platforms handle this information in accordance with their own privacy policies. We only receive a confirmation of payment from them to complete your order.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To Process and Fulfil Your Orders: We use your personal and billing information to process your payments via Stripe or PayPal, ship your products, and provide order confirmations and tracking details.

  • To Communicate With You: We use your contact information to respond to your inquiries, provide customer support, and send you important updates about your order.

  • To Improve Our Website and Services: We use data collected automatically to analyse website traffic and user behaviour. This helps us to understand our customer base and make improvements to our website, products, and services.

  • To Comply with Legal Obligations: We may use your information to comply with applicable laws, regulations, and legal processes.

3. Sharing Your Information

We do not sell your personal information to third parties. We only share your data with the following trusted partners as necessary to operate our business and provide our services:

  • Payment Processors: We share transaction details with Stripe and PayPal to process your payments securely. Their respective privacy policies can be found on their websites.

  • Squarespace: As our website hosting and e-commerce platform, Squarespace processes data on our behalf.

  • Shipping & Logistics Partners: We share your name and shipping address with our courier and postal services to deliver your orders.

  • Legal Compliance: We may disclose your information if required by law or to protect our rights, property, or safety, or the rights, property, or safety of others.

4. Abandoned Cart Emails

If you begin the checkout process but do not complete your purchase, we may send you an automated email to remind you of the items left in your shopping cart. This is a legitimate interest for our business, as it helps us recover lost sales.
* How It Works: If you enter your email address at checkout or are logged into your customer account, Squarespace's platform identifies your abandoned cart. An automated email is then sent to remind you of your items.
* Your Control: You can unsubscribe from these reminder emails at any time by clicking the "Unsubscribe" or "Opt out" link at the bottom of the email.

5. Data Security

We are committed to protecting your personal information. Our website uses industry-standard security measures, including SSL (Secure Sockets Layer) encryption, to protect data transmissions. While we take reasonable steps to protect your data, please be aware that no method of transmission over the Internet is 100% secure.

6. Your Rights

Under UK GDPR, you have the right to:

  • Access: Request a copy of the personal information we hold about you.

  • Correction: Request that we correct any inaccurate or incomplete information.

  • Deletion: Request that we delete your personal information in certain circumstances.

  • Objection: Object to the processing of your personal information.

  • Portability: Request that we transfer your personal information to another organisation.

To exercise any of these rights, please contact us using the details below. We will respond to your request within one month.

7. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please get in touch with us at:

Email: online@afrimalt.co.uk

Afrimalt UK Ltd: 43a High Street, Ilford, IG6 2AD, United Kingdom